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Successful
Business Writing requires you to make your documents
attractive as well as informative.
Business letters, reports, e-mails, proposals, even memos
benefit the author when these documents are attractive.
And, in most instances, the more attractive, the better the
results you achieve.
You can make your Business Writing more attractive in at
least three ways.
AVOID THE "WAR AND PEACE" PRESENTATION
When reading your document conjures up images in your
readers' heads of reading "War and Peace," you know you are
in trouble.
The first important rule to remember is the 5-18 rules.
That means no paragraph you ever write should contain more
than five sentences. You may have more than five sentences
worth of information.
Big Deal!
Reading a five-sentence paragraph is definitely more
attractive to your readers than reading a ten-sentence
paragraph.
Either say what you have to say in five sentences or break a
long, unattractive paragraph into two or even three
paragraphs.
You shudder and blink when you see long paragraphs. Think
what your readers are thinking. When paragraphs get too
long, your readers lose interest. When they lose interest,
you lose. If you are looking for success in your writing,
learn to hit the "Enter" key more often so that your
readers don't get the feeling you are trying to impress them
with your knowledge or your superior writing skills. You
were inclined to suffer verbal hemorrhages when you had to
write a ten-page term paper in high school or fill two blue
books on a college exam. Those were the rules in school. You
now follow a different set of rules in the business world.
Get the point? Which paragraph would you prefer to read?
This one or the one above?
A document with shorter paragraphs immediately proves to the
readers that your writing will be pleasing to the eye and
not a burden on their brain.
FLATTERY BRINGS MORE SUCCESS THAN BRAGGING
Attractive also means the readers will be drawn into your
document because it addresses their wants, needs, desires,
goals, budgets or timetables. Flatter your readers by making
them the Number One consideration in your writing, not how
much you know, how extensive you vocabulary is, or want them
to know.
Here's a tip for you. Imagine how much shorter your "War and
Peace" paragraph would become if you used "use" rather than
"utilize" and "project" rather than "initiative."
AIM FOR THE HEART AND THE HEAD
Your writing becomes more attractive when it appeals to your
readers emotionally and logically.
It appeals to their emotions because they appreciate
something created to solve their problem, fix their pain, or
vault them into a productive, prominent, profitable, or
recognized position.
It appeals to their logic because they recognize the value
your document delivers to them. If your writing is easy to
read, easy to understand, easy to remember, and easy to act
on, your "Attraction Index" increases.
This is simple logic.
Easy equals attractive.
Long and complicated equals work.
Think Hawaii.. Now think IRS instructions.
That's the power of attractiveness in your Business Writing.
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